Note they tell you exactly how the questions were asked and also check out the number for those who gave “neither” or “”never heard of” responses. I’m fairly sure the “no opinion” numbers could be added to the “never heard of” numbers. The “no opinion” folks probably didn’t want to admit they had no idea who the questioner was talking about.
Example taken from the results on the page. I highlighted the numbers that appear here in bold print
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“Next, we'd like to get your overall opinion of some people in the news. As I read each name, please say if you have a favorable or unfavorable opinion of these people -- or if you have never heard of them.”
F. Senate Republican Leader Bill Frist
| Favorable | Unfavorable | Never heard of | No opinion | |
| 2005 May 20-22 | 26 | 24 | 32 | 18 |
| 2005 APR 29-May 1 | 32 | 21 | 31 | 16 |
| 2005 APR 1-2 | 26 | 24 | 31 | 19 |
| 2003 Jan 3-5 | 36 | 11 | 30 | 23 |
Senate Democratic Leader, Harry Reid
| Favorable | Unfavorable | Never heard of | No opinion | |
| 2005 May 20-22 | 22 | 19 | 42 | 17 |
| 2005 APR 29-May 1 | 21 | 18 | 44 | 17 |
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