From the website aussieBum on the new "Patriot" line of men's undies:
Your country has never been prouder and neither have you! The new 'wondercup' technology in these attention-grabbing, all-cotton Patriot briefs will have you seriously looking bigger and feeling amazing.
They are also available in USA! USA! USA!
Other cute undies are available and it's fun to run your mouse over the descriptions and watch the undies change.
From God is Not An Asshole:
"It basically lifts, separates and extends," said aussieBum founder Sean Ashby.Now think of all the jokes the comedians will come up with. So I met this guy in a bar and I took him home....
"This design uses all of the natural assets of the person, whether they be big, small or indifferent."
The underwear features a "wondercup", a pouch used to "separate and stop squashing".