The powers that be probably couldn't take all the jibing about the term "War on Terra"™. After all, you can't declare war on a concept or a method of violence. So now we are going to call U.S. Imperialism, "a global struggle against violent extremism". (IHT)
Wow that's a mouthful. A.G.S.A.V.E. ag-save. Not very catchy though.
Let's think of something better.